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    Home » Essentials: The Biology of Taste Perception & Sugar Craving | Dr. Charles Zuker

    Essentials: The Biology of Taste Perception & Sugar Craving | Dr. Charles Zuker

    Mal AntoniBy Mal AntoniMarch 5, 2026 All Videos 1 Min Read
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    In this Huberman Lab Essentials episode, my guest is Dr. Charles Zuker, PhD, a professor of biochemistry, molecular biophysics and neuroscience at Columbia University and an Investigator with the Howard Hughes Medical Institute (HHMI).

    We explore taste perception and how the brain transforms chemical signals from food into distinct taste experiences. We discuss how these taste signals shape both conscious choices and unconscious behavior, as well as how food preferences can change over time. Additionally, we discuss gut–brain signaling and explain why sugar is especially powerful at driving cravings.

    Show notes: https://go.hubermanlab.com/98yVjnK

    *Huberman Lab*
    Instagram: https://www.instagram.com/hubermanlab
    Threads: https://www.threads.net/@hubermanlab
    X: https://x.com/hubermanlab
    Facebook: https://www.facebook.com/hubermanlab
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    LinkedIn: https://www.linkedin.com/in/andrew-huberman
    Website: https://www.hubermanlab.com

    *Timestamps*
    00:00:00 Charles Zuker
    00:00:20 Senses & Perception
    00:02:29 Taste, 5 Taste Qualities & Dietary Needs
    00:05:49 Taste vs Flavor
    00:07:05 Taste Buds; Bitter
    00:08:54 Sweet vs Bitter, Sensory Perception from Tongue to Brain
    00:11:56 Taste Plasticity & Changing Food Preferences
    00:13:22 Taste Modulation; Salt
    00:16:17 Gut-Brain Signaling
    00:20:50 Sugar Appetite & Gut-Brain Axis; Artificial Sweeteners, Sugar Cravings
    00:26:34 Taste & Essential Nutrients; Highly Processed Foods; Brain & Food Choices
    00:30:07 Acknowledgements

    #HubermanLab #Science #Biology

    Disclaimer & Disclosures: https://www.hubermanlab.com/disclaimer

    Mal Antoni

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