Think sugar is just a treat? Think again. Ultra-processed foods are engineered to hijack your brain’s reward system faster than cocaine. Yep, you read that right. In this video, I unpack how Big Food took a page out of Big Tobacco’s playbook—using neuroscience, marketing psychology, and chemical engineering to keep you hooked. This isn’t about willpower. It’s about biochemistry—and the food companies know exactly what they’re doing.
Chapters:
0:00 – Introduction
0:40 – How Food Hijacks Your Brain
1:50 – Addiction Without Realizing It
3:27 – Same Tobacco Companies, New Products
4:10 – The Bliss Point & Engineered Addiction
5:03 – Neuromarketing and Loss of Free Will
6:25 – A Systemic Crisis, Not a Personal Failing
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